With a rich background in terms of research methodologies and sectors, Sania believes strongly that well designed research can help clients meet even the most challenging strategic objectives.

Sania is a creative at heart, often attempting to be poached by the design team (!) and is passionate about the power of beautifully designed data to communicate a story.

As well as delivering research to major corporate clients, for more than a decade, Sania has specialist expertise in running projects for government and intergovernmental bodies. She is passionate about using data for the enhancement of public good.

Sania has lived and studied in both the UK and the U.S., obtaining her Masters Degree at University College London. She is a regular guest broadcaster for the BBC, sharing evidence-based knowledge on a range of topics.