Musicians Get Paid Guide
The Intellectual Property Office (IPO), PRS for Music, The Ivors Academy and the Music Publishers Association (MPA) contracted us to develop innovative and engaging educational materials about music metadata. We started with an in-depth exploration of the subject, coupled with insightful discussions with a community of music creators – the intended audience for the tool. We designed the Get Paid Guide, a website dedicated to helping creators to quickly understand the codes needed to get paid! The resources took the form of a set of branded set of animations. engaging social media assets and promotional materials to further bolster the visibility and accessibility of the Guide. Check it out at getpaidguide.co.uk.