Get Paid Guide: Empowering Creators with Metadata Mastery

For PRS for Music, the Intellectual Property Office and PPL, we developed the Get Paid Guide initiative, including its name and branding. Our process involved qualitative interviews with creators, in-depth discussions with the music community, and consultations with industry professionals. We crafted the copywriting, designed engaging animations, and built a user-friendly website. The guide provides essential insights into metadata and royalty collection, making complex topics accessible for creators. By combining detailed information with dynamic visuals, we ensured this resource empowers artists to secure the recognition and payments they deserve.