IFPI Global music report 2024

Taylor Swift’s historic 2023 reflected a year of global momentum. Her sales were so significant they would have placed her among the world’s top 20 music markets, cementing her as the most successful artist in IFPI chart history.
The report not only captured her unparalleled global reach, but also the power of superfans — from the Swifties to the Beyhive and Carat.