A year where music met its future

A year where music met its future

Benson Boone topped the Singles Chart and Die with a Smile from Lady Gaga and Bruno Mars became the fastest track in Spotify history to reach one billion streams. Blurring the line between music and immersive technology, British artist Myles Smith stepped into the metaverse with a virtual concert on Fortnite. We helped IFPI tell this story of bold creativity, emerging stars, and how AI can be used to innovate and amplify human artistry.